Venues
These folders have programmed workflows that direct your items to the corresponding destination venue. Items will remain in the venue folders after posting is complete.
Each Venue is connected to a login configured by 8. Credentials.
Edit A Venue
Click Edit make a modification to a Venue
Blog - Rich Summary
Items in this folder appear on your blog, in the category designated by the settings. By default that is the Summary category. If you have not set up a Summary category, the posts will be assigned to your Uncategorized category.
Facebook Middle of Funnel
Items in this folder will appear on your Facebook page, and ads will be created in each of the connected ad sets.
If you would prefer a "dark" post, thus ads are created, but they do not appear as posts on the page, then you'll Edit the venue and UNCHECK Publish.
Learn more about Facebook Middle of Funnel Settings below.
Facebook Top of Funnel
Items in this folder will appear on your Facebook page, and ads will be created in each of the connected ad sets.
If you would prefer a "dark" post, thus ads are created, but they do not appear as posts on the page, then you'll Edit the venue and UNCHECK Publish.
Items in this folder will appear on your Twitter page, if set up. No additional settings are needed.
Facebook Middle of Funnel Settings
The Page and Ad Account are set up on the Credentials Page.
Facebook Campaign for Middle of Funnel
Select the 'click' campaign, and the mofu-clicks and tofu2-clicks ad sets.
MOFU (Middle of Funnel) Clicks
Your ads (promoted posts) are shown to the Pixel Audience. The Pixel Audience grows when Facebook users visit your website. They do not need to originate from Facebook. You do need to have your Pixel installed on your site and blog to most effective.
TOFU2 (Top of Funnel) Clicks
Your ads (promoted posts) are shown to the Page Audience. The Page Audience grows when Facebook users click on your Facebook Page or any post. Any clicks, likes, shares, or comments will add them to that audience.
Publish
Leave this box CHECKED and your posts will appear on your Facebook Page. Unchecked no posts will appear on your page, but ads will be created and shared with the audiences as mentioned above.
Duration
This is the number of days EACH ad will run. Typically set to 2 for Middle of Funnel.
Facebook Top of Funnel Settings
The Page and Ad Account are set up on the Credentials Page.
Facebook Campaign for Middle of Funnel
Select the 'engagement' campaign, and the tofu2-engagement and tofu1-engagement ad sets.
TOFU2 (Top of Funnel) Engagement
Your ads (promoted posts) are shown to the Page Audience. The Page Audience grows when Facebook users engage on your Facebook Page or any post. Any clicks, likes, shares, or comments will add them to that audience.
TOFU1 (Top of Funnel) Engagement
Your ads (promoted posts) are shown to the Avatar Audience. When Facebook users engage on your Facebook Page or any post. they will be then added to the Page Audience.
Publish
Leave this box CHECKED and your posts will appear on your Facebook Page. Unchecked no posts will appear on your page, but ads will be created and shared with the audiences as mentioned above.
Duration
This is the number of days EACH ad will run. Typically set to 1 for Top of Funnel.
