Congratulations on completing the setup wizard.
You now have an automated marketing machine.
All you have to do is check it once each week and refill the curation queues (Link Quotes and Rich Summaries) so the machine doesn't run out of content.
There are a number of optional tasks you could do, and one fairly important one is to adjust the targeting of your TOFU1-engagement adset. This is your Avatar or "cold" audience and the automated funnel setup picks very broad targeting just to get you up and running.
Take a look at this help video:
As you get more experienced with ResultFlow, there are many other things as well, but we'll email you about those later. For now, just enjoy what it feels like to be running Content Marketing on auto-pilot.
If you’re using Facebook Business Manager, you can go to your ad account or you can type in facebook.com/ads/manager.
I created a HaveFunTesting-click and HaveFunTesting-engagement campaign by using the prefix HaveFunTesting.
Go to Ad Sets tab.
In your TOFU1-engagement ad set, you want to make sure that your Location, Age, Gender, and Detailed Targeting are up to date. Detailed Targeting will only be updated in your TOFU1-engagement, you won’t make this change in any of your other ad sets. For our situation, we would like to target United States. Since we’ve been looking at brides, (Age) 25 - 40, (Gender) Women. And we are interested in people interested in weddings. We could also click for Suggestions.
You can choose Bride or Engagement or Wedding dress. There are lots of ways that you can find for additional interest here and think about your particular avatar, the person that you want to attract to your content to your website and to your business.
For now, we’re able to see that we have an Estimated Daily reach of 133-384. The rest of this is complete. Click Close.
Click >.
Uncheck TOFU1 engagement.
Check the other ad sets, and click Edit.
We need to update Location, Age, Gender if needed. The reason that we do not want to make any adjustments to the Detailed Targeting here is in the TOFU2 and MOFU ad sets we’re targeting people who have already clicked on your content or already visited your website. Click Publish.
Click >.
Make sure to review that everything is Publish. Click Review and Publish.
Click Publish.
