How to use an opt-in email list with ResultFlow (Setting Up BOFU)

If you're not already on the Audiences page, from the Hamburger Menu in the upper left, choose 'Audiences'

You should see your newly created audience at the top if not, sort by Date Created until the most recent date is on top.

From the Hamburger Menu in the upper left, click on "Ads Manager"

1) Select BOTH the click and the engagement campaigns

2) Click on 'Ad Sets for 2 Campaigns'

You should see your 4 ad sets that were created during Execute Automated Setup. Select all 4 Ad Sets.

By choosing all, we can exclude the BOFU Audience from the existing Ad Sets.

Scroll down until you see the EXCLUDE section. Then type BOFU to see your newly created BOFU audience.

Select your 'BOFU Audience'

Again, this should be in the EXCLUDE section.

Adding the BOFU here automatically excludes it from ALL the current Ad Sets.

Mouse over your BOFU Demo Audience and you should see that it is used in 4 ad sets.

Click 'Publish'

Mouse over your mofu-clicks ad set, and click 'Duplicate'

Original Campaign should be selected.

Number of copies is 1

Click 'Duplicate'

Update the AdSet name to show bofu instead of mofu. If it says copy on the end of the ad set name, you can remove that.

The minimum budget is $1, you can test $1, to see what your reach may be and adjust as your budget allows.

The smaller your list, the more expensive it is to reach them.

Remove pixelAudience from Include

Remove bofu audience from Exclude

Under include type bofu, then select the BOFU Audience.

You may get a Zero Landing Page views warning, ignore that.

You are trying to specifically reach your email list with this ad set, so you don't need to Expand Your Audience

Click 'Publish'

When you duplicated the ad set, you also duplicated the ads it contained. You don't need those ads to be reviewed or turned on by Facebook, so it's time to delete them.

Select your 'bofu ad set'

Click on 'Ads for 1 Ad Set Tab'

1) Select All Ads

2) Find the Delete Button. It may vary depending on your version of Ads Manager.

It may be under Edit

It may be under More (as shown)

or

You may have a Trash Can symbol

Click 'Delete' or 'Trash Can'

From your ResultFlow App, select the correct Persona, and select 'Venues'

Mouse over the Facebook Bottom of Funnel and click 'Edit'

1) Choose your 'click campaign'

2) Select both bofu and mofu ad sets

Click 'Save'

Click on "Feeds"

Mouse over Auto-Promote to Bottom of Funnel, click 'Edit'

To promote items from your blog to the bottom of funnel you will need to tag items on your site that you'd like to share.

These items could be classics, promotions, popular features, any items that you'd like to promote to your website pixel audience (retargeting) and your list audience you've just set up.

You can select those items on your site with their own tag. We recommend limiting them to no more than 10 at a time. With the current schedule each one would be shared once, and only once per week.

Add the tag to the item(s) then add the tag feed url to the Feed List.

The format would be similar to

https://blog.yourcoolsite.com/tag/tagname/feed